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7 Tips To Improve Domain Authority of Your Website

How to improve domain authority of your website? Simple!

1. Quality Dofollow Links is Still King
2. Pick a Good Domain Name
3. Keep an Eye Out for Bad Links
4. Content Comes First
5. Increase Dwell-time and Clickrate Through Social Media
6. Get Your Site Ready for Success
7. Do a Total SEO Revamp

Undoubtedly, ranking on the first page of Google is the dream of any blogger. Unfortunately, attaining this glorified position doesn’t come overnight. There is a boatload of factors that determine how well your website ranks on Google and other search engines. One critical factor is the domain authority (DA) of your website.

Since you are here, I guess you already know how important it is to increase domain authority of your site. Quick question – what is your site’s DA? 20? 50? 70? maybe just there?

Oh, well, you are in luck. In this article, we look to demystify the complex world of Moz’s DA, giving you a sound insight into how to grow your site’s DA in no time. Fasten your seat belt as we ride!

What is Domain Authority?

Before we delve into that pool, let’s take a quick look at what DA is all about.

Domain authority is a critical metric developed by Moz to show the strength of any website. Basically, this metric depicts how well your website ranks against your competitors. This is why DA is a crucial part of any marketing strategy as it tells whether or not you are losing clients to your competitor.

Typically, the higher your site’s DA is, the higher your chances of making it to Google’s first page. The scale usually runs from 1 to 100, with 100 being the highest.

How to Track Your Domain Authority

Tracking your DA is pretty easy. Simply visit Moz open site explorer and type in your domain. Results between 40 and 50 is considered average. One above 60 is excellent, which is what every blogger dreams of.

MOZ Domain authority checker

7 Practical Tips to Improve Domain Authority of Your Website

All in, let’s take a quick trip around this island to increase your domain authority. Enjoy!

1. Quality Dofollow Links is Still King

Anyone who knows his onion in the SEO world must know how crucial dofollow links are to the growth of any website. While your SEO 101 says you should do a lot of link building, I like to say ‘do a lot of quality link building.’ This is because you could have hundreds of links on your page and still not grow your DA.

As a matter of fact, stuffing your site is considered negative SEO, therefore, you could harm your site instead of growing it. Be sure to focus on dofollow links only and on sites with DA above 60. This will greatly expedite the growth of your site as these supposed big sites have just enough juice to pull you up.

2. Pick a Good Domain Name
This tip is especially useful to those just starting out. If you are yet to get a domain name then I advise you pick one that is relevant to your products or services. For example, a website for the sole purpose of selling cars should have cars in the domain name. It is out of place for such a site to be ‘Seoads.com.’

Why use a name that has no connection with your services? Instead, you should go for something like ‘carshub.com.’ This is both easy to remember and it carries the exact services you offer with it. It is very unlikely that your visitors would forget it.

domain authority wordpress website

3. Keep an Eye Out for Bad Links
Okay, this is quite a trip. However, removing bad links is now a compulsory part of any SEO strategy. While link building is very critical to the growth of your site, having bad or broken links is definitely not the way to go.

This is why experts advise website owners to take the time to fish out these bad links and remove them ASAP! Remember to take down links to bad sites too. Don’t risk it!

4. Content Comes First
The phrase “content is king” is totally true. In every SEO hack out there, rest assured that you would need top-notch contents for the best result. In the case of increasing your DA, detailed long-form contents are your best bet as they attract other bloggers to your site. Here is a little in-house tip.

Bloggers are always on the lookout for detailed contents to link their sites to. Imagine having your page linked to top sites with excellent DA. You get the picture now, right?

5. Increase Dwell-time and Clickrate Through Social Media
Leveraging social media platforms has got to be one of the best ways to increase domain authority of any site.

First, let me quickly add that the social media trick is an indirect means of boosting your SEO. To ensure the effect reflects on your website, you will need to create awareness on your social media pages.

Besides posting great contents, you need to add a link to your website. You could also ask them directly to visit your site for more details. Whatever works for you. But, you do need them to click on your site for the effect to reflect on your site.

Social Media Domain Authority

6. Get Your Site Ready for Success
How fast does your page load? Let me guess – 5 seconds? 10? maybe a minute? If you are looking to increase your site’s DA then you must pay attention to your site’s speed as your page load has a great pull on your dwelltime. Statistics show that the speed of a site determines whether visitors stay or not.

Of course, no one wants to spend forever waiting for a page to load. The average time it should take a page to load is 3 seconds. A second more could cost you more than you know. As a matter of fact, more than 70% of visitors would never come back to a slow website.

7. Do a Total SEO Revamp
Like Google, Moz is quiet about the factors it uses to increase domain authority. But one thing we do know for sure is that a total revamp always helps.

Having tried the above tips, I would advise you to focus on your SEO game. From on-page SEO to off-page SEO, you stand a higher chance of increasing your DA if they are all on point. Give it a try!

One more tip that isn’t on the list is patience. To increase your domain authority, you must be patient. SEO hacks or tricks take time to reflect on your site. It could be weeks or months. Whatever be the case, be sure you are on the right track and stay there. Consistency is key. Don’t give up just yet!

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