The world of online marketing
Almost everything we do nowadays involves taking some kind of action online. Internet has become so integrated into our lives, that we cannot live without it. This online revolution has been good for consumers, since this development has brought a lot of innovations that make life a lot easier. But for a business trying to utilize the power of online marketing, it’s a different ball game. In this article, you will learn about some easy to implement strategies that will work for almost any business. Let’s see how the power of online marketing can be of great help to you!
Traditional versus online marketing
All the online tools you use to promote your product or service to generate traffic, leads and eventually sales, is online marketing. Online marketing is a broad term and it includes content marketing, email and newsletter, social media, paid media, affiliate marketing and much more. For now, we will focus on content marketing. Unlike traditional marketing, which takes a more local approach and places the emphasis on selling, content marketing leans towards a more personalized approach, trying to establish a relationship with its audience, no matter where they are located throughout the world.
Start doing content marketing
Regardless the size of your business, content marketing can be one of the most powerful digital marketing strategies. The idea behind content marketing is to help the audience. Here, valuable and relevant content is created in an article that focusses on solving a problem the target audience has. A good article gives the solution that solves this problem.
Building the connection
Content marketing creates a connection between you and the audience. This makes content marketing a two-way interaction. With your knowledge and expertise, you provide solutions for the challenges your audience is struggling with. This becomes a win-win situation for both parties. You, as a content writer, are looking for this audience and the audience is looking for someone who can help. Instead of pitching your products or services, you are providing truly relevant and useful information to your audience and customers to help them solve their issues.
The power of online marketing: establish authority!
Now that you have solved their problem with useful information, you can be sure they will return to your website in the future. A form of trust has been created and this sets the basis for a long-term relationship. Your role in this relationship is that you are the authority and your audience is the follower. They became your followers because they see you as the expert. This powerful connection can now be used to transform these leads into sales.
Versatility of content marketing
There are many highly performing types of content marketing, such as infographics, tutorials, video, blogging, podcasts, case studies etc. Let’s have an overview on the most popular types here:
Infographics are strong eye-catching visual elements that provide useful information about a topic, often to simplify complex information. Often a playful setup is chosen to bring the message across like a puzzle, quiz, mathematical formula etc. In general, infographics are fun and easy to share on social media.
Videos are very powerful instruments and perfect for grabbing the attention of your audience. With all the smartphones enabling you to record video, it requires a very small investment to create. You have probably noticed the use of video has increased significantly over last few years, especially on social media adds. That’s why it’s vital you find a way to appeal to your target audience’s attention and engage them quickly.
Case studies are based on real life researches where a cause of a problem is described and a solution is given. Often case studies are written about a client who you have worked for. Because the target audience reading your case study may be familiar with a similar issue, they can identify themselves in the situation easily. So presenting a feasible solution, creates trust, thus a loyal audience. Now is a good time to conclude with a call-to-action so the audience can act whilst they are still excited. Case studies usually take up a lot of time to create, but it’s a perfect way to promote yourself.
Blogging is extremely popular and requires a very small investment. Therefore, blogs are perfect for any small business. Consider them as a “light” version of content marketing because they tell the story without giving too much detail. On a rainy afternoon, just make yourself a cup of tea and start writing an article about your niche. Creating a good layout for your blog with clearly defined headers and paragraphs that includes keywords you are aiming for, can give it a very high SEO value.
What about SEO?
Getting found in search engines (SEO) can also be seen as online marketing. But this is such a broad field of expertise that I would like to consider it something that stands on its own. See my other article here where I talk about search engines.
Make it sharable!
By applying content marketing in your daily business routine, you are aiming for maximum exposure, the snowball effect. The more your content is being shared, the bigger the snowball becomes. Because it is shared easily by others, it can reach out to the far corners of the internet. Here it can be picked up by everyone including bloggers, influencers and search engines. Imagine the potential traffic it can generate back to your website! This characteristic is probably its biggest benefit, especially when it goes viral. So start publishing your articles, and don’t forget to include social share icons before you uploaded them!
Insert links and create back links!
A good practice is to place links in articles that link to other pages and posts on your website. These internal links transform your website into a small Wikipedia. Yes, Google likes links, and there is a reason why Wikipedia performs well in search engines. Indeed, links! It becomes even more powerful when your content is being shared on other websites. Now that they picked up your content by placing it in their article, it will link back to your website. These are called back links and search engines love them!
Start doing it!
As a passionate entrepreneur, starting this process should not be difficult. You are a source of valuable knowledge that can help many people! Start sharing this and become the authority in your branch. By achieving this status, traffic to your website will explode and your online business will do too!