Are you worried about the top SEO Trends for 2020 and beyond? Of course, it is not too early to start preparing. Check out these foolproof tips!
- Leverage Google’s Featured Snippet
- Voice Search Will Grow Bigger!
- Quality Contents Will Reign Supreme
- Optimize Your Videos For Success
- Mobile-Friendly Websites Are the Real Bosses
Before we dive into that pool, let me quickly ask – How is your SEO game this year? Killing it? Bravo! If you know your way around the SEO game, you would agree that this old fun game is in a state of constant flux. Every year, Google and other top search engines spend ridiculous amounts on their SEO games.
Google made over 3000 changes in 2018
In 2018 only, Google revealed it rolled out 3,200 changes, making it difficult to keep track. No wonder an SEO strategy that yielded results in January could go all the way south in April. Yeah, it is that bad.
Worse, SEO is the life wore of any marketing strategy. Whether you are looking to increase your brand awareness or bolster conversion rate, SEO wields the power to make or break any marketing strategy.
Before now, you must have heard of optimizing your contents, adding target keywords to the titles, and so on. While these are helpful tips, it is critical to know that the bars keep shifting. Therefore, your strategies should change as well.
But the question is – to what?
We all know how important SEO is and, of course, how quickly the rules change. But what many businesses and influencers fail to understand is how Google makes these changes. What are the rules of this game? How do the pieces move on the board? What causes these changes?
Unfortunately, without a clear idea of what the game is about, you will end up losing over and over again. Well, you do not have to stick with that trial and error method anymore.
Although Google is a secretive company, data is as transparent as can be. As you study the manner the pieces are being moved and the resultant effects, you can begin to understand what the rules are.
To save you the troubles, we did the hard lifting and compiled this article, exposing some of the top SEO trends for 2020 and beyond. Enjoy the ride!
1. Leverage Google’s Featured Snippet
Google’s featured snippets are becoming important tools in recent SEO games. Virtually every search on Google reveals a snippet among other answers. How do these snippets get ranked? What qualifies your content to appear at that snippet box when a specific question is asked?
Before we go any further, it is essential to remind you of the privileges that top pages enjoy on search engines. As a matter of fact, the first five URLs on Google receives up to 67% of all clicks. With Google boasting over 75,000 searches per second, you can only imagine what value 67% would be at the end of each day. Now, you understand what you are missing. Let’s help you get back on board.
The best way to have your URL rank among the first three links is to leverage Google’s featured snippet. Besides understanding what your audience needs and providing the best solution to these needs, you need to understand how to present the solutions.
A quick query on Google will provide over a hundred answers, scattered across the pages. However, only one of these answers makes it to the featured snippet box. It is not magic. Google fishes out one that has a clear and concise answer to the question being asked. Simple!
You could have a detailed explanation later on, but a short and clear answer is perceived to be what the searcher needs at the time. Therefore, your article is ranked as the featured snippet – which we call the position 0.
2. Voice Search Will Grow Bigger!
Do you know that voice search is expected to account for 50% of all searches by 2020? You read right! Life gets busier by the day. If there is anything technology is out to do, it is to make life simpler and easier.
With the introduction of voice assistants such as Cortana, Alea, Bixby, and Siri, it is a no-brainer that more people are actively using the voice search option, instead of typing the query.
Now, the question is – are your contents optimized for voice search? The days of short and direct keywords are gradually fading. Therefore, you have to step up your game in preparation for what the future holds.
As opposed to short commands, research shows that longtail keywords is key to ranking high in voice search. In addition, your keywords must be conversational and targeted as the voice search is designed as though you are receiving info from a 9th grader. Simply put, you have to write the way people speak.
3. Quality Contents Will Reign Supreme
Any list of SEO trends for 2020 will be incomplete without stating the role of quality contents in the race for Google’s first page.
Content, they say, is king. But what use is a king that does not come through for his people? This is why Google and other search engines are constantly using this pawn to determine who sits on the leader board.
Your content has to clearly depict your knowledge of the subject matter. No one wants to stick around someone who doesn’t have the solution they seek. While the length of your contents matters, the context matters more.
In 2020 and beyond, ranking on the first page of Google may become much harder as Google’s update stresses on the need for your contents to show your expertise, authoritativeness, and trustworthiness.
Technically, these EAT factors greatly expedite your click rate and dwell time, which are the most important factors Google employ in ranking pages. Before you publish that article, be sure it is relevant to your audience.
4. Optimize Your Videos For Success
Just like voice searches, videos are becoming a strong force to reckon with today. Statistics show that 6 out of 10 people would readily choose a video content over others. This is especially true for millennials who spend more time on the internet.
Why read a long article when you can watch a summary you can relate to?! It is no wonder most google searches today are linked to one YouTube video or the other.
To ensure you stay on top of your game next year, you will have to find a way to break into this growing audience. For starters, video marketing must be a vital part of your marketing strategy.
Additionally, be sure to optimize your videos by adding keywords in the title tag and description. You will be surprised how quickly this tip works. Give it a try!
5. Mobile-Friendly Websites Are the Real Bosses
Google has stressed on the importance of a mobile-friendly website for some time now. This is just a reminder that this update is not going anywhere soon. So, if your website is not mobile friendly, you should totally get it checked now. Why?
For starters, a greater percentage of the world’s population own a smartphone today. You will be surprised that about 88% of all searches are made on smartphones. Who would forgo the convenience and ease of searching with their phone because of a desktop or a PC?
This is one of the easiest ways to gain an edge over your competitors. Get a mobile-friendly website today! You can also check if your website is actually mobile friendly here.
SEO is, arguably, the heart of any successful marketing strategy today. While this marketing strategy yields better results than others, it is not an easy road to drive through. Having it in a constant flux doesn’t help either.
Notwithstanding, smart marketers and influencers can leverage a few tips from time to time to ensure they reach their target goals at the end of the quarter.
Check out these SEO trends for 2020 and thank us later.