The reason I recommend WordPress is simple, it is the best! It is easy to work with, so you don’t need to be a tech geek. Great functionalities can be added through plugins such as ecommerce, security, quizzes, forums, news and many more. WordPress has developed itself from a blogging platform to a multifunctional architecture, that can meet the majority of the requirements of today.
WordPress in numbers
In 2019, a total of 34% of the websites on the internet use WordPress. That is a 4% increase compared to the previous year, which in turn is stable compared to previous years. Every day, an average of 661 WordPress website show up online. As you can see, WordPress plays a huge role in the online enviroment. WordPress is also very accessible to many regions in the world, as it is available in 62 languages.
CMS By Marketshare
Wordpress is used by many including some of the biggest companies. CNN, Nike, Mercedes Benz, Walt Disney are all on WordPress. If it’s good enough for them, i bet it will be good enough for you.
Best reasons to choose WordPress
WordPress is powerful
Do you have a lot of traffic coming to your website? No problem, it doesn’t matter what kind of site you are running, WordPress is able to handle this. All of the established hosting providers offer plans, that don’t only allow you to handle traffic, but also enable you to scale your site as big as you want.
Hosting plans at Siteground to meet your specific requirements
Great for SEO
And this makes perfect sense, because the whole reason for having a website is for it to get found by search engines. You would think it must be if more than a third of all the website run on this platform.
But, it does require a bit of work and knowledge about some useful tools because by default, because by default, WordPress itself is not SEO friendly.
For more extensive functionality, you need to install plugins. The most popular plugin which is out there now, is Yoast. This useful plugin scans your website for any SEO flaws it might have. It then shows them to you, and what you can do about it to improve. It also allows you to set a keyword, configure the page title and set the meta description for a particular page.
Since site speed is still a ranking factor Google looks at, I recommend installing a cache plugin like W3 Cache and an image compressing plugin like Smush. This plugins allow you to reduce load speed of your website, resulting in higher rankings on search engines.
As with everything that is open source, it is free of charge. You only need to download it and install it. With many hosts providing a “one-click” install function, this shouldn’t be a problem. The only charges you have, is for the domain name you need to register, and the hosting for this domain.
You don’t need a webdesigner
Designing your website, has become a walk in the park and there is no need to get an expensive designer on board. There are thousands of themes readily available you can install from platforms such as Themeforest. For $60 you can have a premium theme, that you can download, and install on your site straight away.
These designs look great, and they can give your image a professional boost. Many of these themes, have a “pagebuilder” included into them, that work on a drag and dorp principle making the whole setting up of a page very visual. What you will love, is that there is no coding required in order to do this. If you somehow still get stuck, then there is a good chance, someone on Youtube has got the aswner and put it on a video.
If you have a website that requires a right to left (RTL) language such as Hebrew or Arabic, you can grab a theme that has this functionality included, or “RTL Ready” as they call it. This theme literally mirrors the design, making it suitable for any RTL language. Make sure though the theme does support this functionality, because making your website RTL without it, can be a challenge.
Setup your webshop
When you say webshop, you say Woocommerce. This great plugin allows you to set up your online business in a few simple steps. The plugin has pre made pages built into it, related to the payments process, such as the view cart and checkout page. This plugin makes it very easy to connect it to payment vendors, so you give your visitors the opportunity to pay with the most acceptable payment options available.
Easy to integrate with 3rd parties
Because the platform is widely used, there are a lot of other things you can integrate into your website. For instance, payment providers that take care of the payment process for your ecommerce, social media integrations that allow you to include social media widgets into your website, email marketing platforms, such as Mailchimp and Getresponse that allow you to collect visitors email and export them to these platforms.